Privacy Policy

Effective September 16, 2026 · Last updated September 16, 2026

Best In Town Home Care Services LLC (“Best In Town,” “we,” “us,” or “our”) respects your privacy. This policy explains what information we collect through this website and our website chat, how we use it, who we share it with, and the choices you have.

1. Scope of this policy

This policy applies to information collected through this website, including the chat feature, and to marketing communications we send in response to a website inquiry. It does not apply to information we collect and maintain as a licensed home care provider in the course of delivering care services to a client. That information is handled under our separate Notice of Privacy Practices, which is provided to clients at the start of service.

2. Information we collect

Information you give us

When you start a chat on this website, you choose what to tell us. That typically includes your name, mobile phone number or email address, the city you live in, and a description of the care you are looking for. Please do not send detailed medical records, insurance identifiers, or Social Security numbers through website chat — it is not a secure channel for that. If we need those details, we will collect them through a secure process after we speak.

Information collected automatically

• IP address and approximate location derived from it
• Browser type, device type, operating system, and screen size
• Pages viewed, time on page, referring website, and links clicked
• Cookie and similar identifiers set by us or by the analytics and advertising providers described below

Information from other sources

If you reach this site from an advertisement on a platform such as Meta or Google, that platform may pass us limited information about the ad you clicked. If you are referred to us by a hospital discharge planner, case manager, or family member, we may receive your contact information from them.

3. How we use information

• To answer your questions and respond to your inquiry about care
• To schedule and conduct an in-home assessment
• To send you information you asked for, including follow-up messages about your inquiry
• To operate, secure, troubleshoot, and improve this website
• To measure how our advertising performs and to reach people who may need home care
• To comply with legal, licensing, and record-keeping obligations that apply to a Florida home care provider

We do not sell your personal information, and we do not share it with third parties for their own independent marketing.

4. Text messaging and consent

If you provide a mobile number in our chat, you agree to receive text messages from Best In Town Home Care Services LLC relating to your inquiry and the care services you asked about. Message frequency varies. Message and data rates may apply. Consent to receive text messages is not a condition of receiving any service from us.

You can opt out at any time by replying STOP to any message, and you can request help by replying HELP. Opting out of text messages does not affect our ability to reach you by other means you have agreed to, and it does not affect your care.

5. Cookies and advertising

We use cookies and similar technologies to keep the site working, understand how it is used, and measure our advertising. These may include:

• Essential cookies that make the site and the chat function work.
• Analytics, such as Google Analytics, to understand traffic and improve the site.
• Advertising and conversion measurement, such as the Meta pixel and Google Ads tags, which let us measure the results of our ads and show relevant ads to people who have visited this site.

You can control cookies through your browser settings. You can opt out of interest-based advertising from participating companies through the Digital Advertising Alliance at optout.aboutads.info and the Network Advertising Initiative at optout.networkadvertising.org. Most browsers also honor a Global Privacy Control signal, which we treat as an opt-out request where applicable law requires.

We do not use sensitive health information to target advertising, and we do not provide advertising platforms with information about a specific health condition.

6. How we share information

We share personal information only as described here:

• Service providers who work on our behalf — our website host, customer relationship and messaging platform, analytics providers, and scheduling tools — and only to the extent they need it to provide their service to us.
• Our caregivers and care coordinators, so they can arrange and deliver the care you request.
• Professional advisors such as our attorneys, accountants, and insurers.
• Legal and safety disclosures when required by law, subpoena, regulator, or licensing authority, or when we believe in good faith that disclosure is necessary to prevent harm.
• A successor in the event of a merger, acquisition, or sale of assets, subject to this policy.

We do not sell personal information, and we have not sold personal information in the preceding twelve months.

7. Health information and HIPAA

Information you submit through this website is website inquiry information, not protected health information under HIPAA, even if it mentions a health condition. Once you become a client, health information we create or receive in connection with your care is protected under HIPAA and applicable Florida law, and is governed by our Notice of Privacy Practices rather than this policy.

8. Your privacy rights

Depending on where you live, you may have the right to:

• Request a copy of the personal information we hold about you
• Correct information that is inaccurate
• Request deletion of personal information, subject to our legal and licensing record-keeping obligations
• Opt out of targeted advertising and of any sale or sharing of personal information
• Not be discriminated against for exercising any of these rights

Florida residents have rights under the Florida Digital Bill of Rights, and residents of certain other states have comparable rights under their own laws. To make a request, write to us at the address below and include enough detail for us to locate your information. We will verify your identity before acting on a request, and we will respond within the time frame required by applicable law. If you are an authorized agent making a request on someone’s behalf, include proof of your authority.

9. Retention and security

We keep website inquiry information only as long as we need it for the purposes described above, and longer where a law, regulation, or our professional liability insurer requires it. We use administrative, technical, and physical safeguards appropriate to the sensitivity of the information. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Children’s privacy

This website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us at the address below and we will delete it.

11. Third-party links

This site may link to websites we do not operate. We are not responsible for their content or privacy practices, and we encourage you to read the privacy policy of any site you visit.

12. Changes to this policy

We may update this policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be highlighted on this page. Your continued use of the site after an update means you accept the revised policy.

13. How to contact us

Questions about this policy, or a request about your personal information, can be sent to:

You can also start a chat on our home page and ask for the Privacy Officer.